Journal of Food Processing & Technology

What’s NEXT?-Trends and insights shaping the natural products industry

6^th Global Summit and Expo on Food & Beverages

August 03-05, 2015 Orlando-FL, USA

Eric J Pierce

Posters-Accepted Abstracts: J Food Process Technol

Abstract:

According to forecasts, US consumer sales of natural, organic and healthy products are expected to expand 64% from $153 B in 2013 to $252 billion by 2019. Despite decades of heavy investment in innovation by companies, failure rates for new products are over 50%. In addition, successful natural product innovation and the adoption cycle time is rapidly compressing (currently 1-2 years). To maximize return on innovation, businesses need to identify emerging trends at the front-end of innovation as well as have an understanding of the unique natural product innovation success factors and tipping point indicators. What?s next in natural (organic, non GMO, functional) foods and beverages? How can you identify the trends that may become the next big thing? Attendees will learn about the macro forces and trends shaping the natural products industry and a multi-dimensional model that uses a range of inputs and indicators to evaluate and prioritize market opportunities.