The impact of mass media in food safety and health care change
International Conference on Food Safety and Regulatory Measures
August 17-19, 2015 Birmingham, UK

Carla Vartanian

American Overseas Dietetic Association, Lebanon

Scientific Tracks Abstracts: J Food Process Technol


Mass media have a considerable potential effect on health behavior and should be considered as one of the tools that play an important role in communicating about food safety and health research and services to people as well as in shaping public perceptions and decisions about health.Healthcare professionals may influence the public with credible, evidence-based and up-todate information on a wide range of health issues either through campaigns promoting the use of specific procedures or through the coverage of health related issues aiming to encourage the use of effective services and discourage those of unproved effectiveness. The impact of media advertising on adults, children and adolescents is well documented as is concern about some aspects of the media´┐Ż??s powerful influence on attitudes and behaviors towards healthy eating habits and lifestyles. With an estimated two billion people using the internet worldwide social media applications and the digital environment became the new way people access information. According to the European Food Information Council users of social networks are playing a fundamental role as disseminators of food safety risk and benefit information. So, for food professionals, being able to monitor online conversations could provide an insight into consumers´┐Ż?? perceptions of food issues and insight in the development of effective communication strategies that provides a framework for developing and delivering messages aimed at changing nutrition and food safety practices. The guidance will continue to evolve over time just as the field of social media itself is constantly evolving.

Biography :

Carla Vartanian is certified in Clinical Bioethics from Harvard Medical School. She has a Master’s in Nutrition from the American University of Beirut and the European Espen Diploma of Clinical Nutrition and Metabolism. She is the Public Relation Chair of the American Overseas Dietetic Association and has nutrition and health awareness TV shows in Lebanon. She has participated in many international scientific meetings and has been teaching in different universities in Lebanon and published health articles in the Middle East. She is an active member of many international nutrition associations around the world.