Hanaa Al-Amari

Publications
  • Research Article
    Factors Moderating Students Adoption Decisions of Mobile Commerce
    Author(s): Manal Alduaij and Hanaa Al-AmariManal Alduaij and Hanaa Al-Amari

    This research employs the TAM to examine student’s perceived benefits and perceived barriers of using m-commerce in relation to student demographic factors such as gender, age, year of study, and college of study that moderate students adoption decisions of m-commerce. The study adopts a quantitative approach based on questionnaire development and distribution that resulted in a total sample of 1000 students. Empirical data was analyzed using SPSS-20 software program. First, in relation to gender results indicate that overall male students perceive more benefits in dealing with m-commerce than the female student feel. Second, concerning age, results show that students who are in the age group of ‘17~19’ feel more benefits in dealing with m-commerce than the students who are in the age group of ‘20~more’ feel. Third, concerning year of study, findings show.. View More»
    DOI: 10.4172/2315-7844.1000180

    Abstract PDF