Service Quality the Road Ahead for Student's Satisfaction

Nisar Muhammad, Shahid Jan Kakakhel, Qadar Bakhsh Baloch and Fayaz Ali

The basic purpose of the current study was to investigate the relationship between service quality and student’s satisfaction using HEdPERF model. The present study selected 384 respondents from 28 universities of Khyber Pakhunkhwa (Pakistan) using proportionate stratified random sampling method. The data was analysed with the help of SPSS and AMOS to measure service quality and student’s satisfaction in higher education industry. The Factor Analysis and Parallel Analysis were also applied for purification of the data. The Structural Equation Modelling was used for the acceptance and rejection of hypotheses. The model fit indices GFI, CFI, RMSEA and SRMR were also applied. Findings of the study reveal that among five dimensions of service quality academic aspects ranked as the most important dimension of service quality.