Product analysis and marketing

Product analysis can take different forms but in general it means asking questions about a product and forming answers. It can mean experts analysing a product or members of the general public or potential customers/groups of people. Product analysis can take place at almost any stage of the design process.

Related Journals of Product analysis and marketing

Journal of Nonprofit & Public Sector Marketing, Journal of Marketing, Journal of the Academy of Marketing Science

High Impact List of Articles
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