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Research Article - (2016) Volume 7, Issue 3

An Analysis of Brand Personality on Brand Loyalty in Frozen Seafood Supermarkets in Ho Chi Minh City

Nguyen1, Thi Thanh Thuy1 and Quang Thanh2*
1Safe Seafood and Construction, Ho Chi Minh City, Vietnam, E-mail: thanh.ngo@scap.gov.vn
2Southern Center of Agricultural Rural Policy and Strategy (SCAP-IPSARD), Ho Chi Minh City, Vietnam, E-mail: thanh.ngo@scap.gov.vn
*Corresponding Author: