Journal of Vaccines & Vaccination

Successful activation of the behavioral drivers of the stakeholders involved in vaccine purchasing and usage

12^th Asia Pacific Global Summit and Expo on Vaccines & Vaccination

November 24-25, 2016 Melbourne, Australia

Pierre A. MORGON, PharmD, LLM, MBA

MRGN Advisors, Switzerland

Posters & Accepted Abstracts: J Vaccines Vaccin

Abstract:

The vaccine segment is anticipated to be one of the fastest growing one of the healthcare industry and several leading firms have stepped up vaccine investments in recent years. Unlike therapeutic agents, vaccines are administered to healthy individuals only once or very infrequently during a life time. Vaccines generate positive externalities, the ignorance of which by end-users may lead to resurgence of transmissible diseases and governmental interventions such as mandating vaccination. Bringing new vaccines to market requires carefully orchestrated programs targeting the multiple types of stakeholders along the entire value chain and addressing their respective purchasing behavior drivers. Against a backdrop of anti-vaccination buzz and vaccine fatigue, successful global launch and sustainable usage of a vaccine requires the development of a multi-pronged strategy addressing all aspects in relation to acceptability (e.g. the motivation to immunize despite the quasi-disappearance of the disease), accessibility (e.g. supply chain services), availability (e.g. mechanisms ensuring reliability of supply) and affordability (e.g. tiered pricing policy taking country differences in per capita income into account).

Biography :

Email: mrgn@bluewin.ch