Effective health communication: MASSI-Care and one health, a new opportunity to prevent illness
3rd International Congress on Bacteriology and Infectious Diseases
August 04-06, 2015 Valencia, Spain

Massimo Cecaro

Keynote: J Bacteriol Parasitol

Abstract:

CDC estimates that each year 1 in 6 Americans (about 48 million people) get sick, 128,000 are hospitalized and 3,000 die of
foodborne diseases. Communication plays a fundamental role in that and we need to use an effective health communication
in order to prevent foodborne illness with a new integrated model. MASSI- Care is a new method that gives opportunity to all
the consumers to understand the possible hazard in an easy way. MASSI-Care is an abbreviation for (Method for Acquiring
Specific Scientific Information on Care) which by using simple pictogram gives the opportunity to synthesise if a food could be
safe or not for particular individuals. This new method could help consumers with specific immune problems to understand
if food can be eaten without risk or not (e.g. young people, pregnant and immunosuppressed). With “One-Health concept”,
physicians (MD and DVM), biologists and journalists with particular interest on medicine, could work in synergy to prevent
illness simply using a shared, common, language as a way forward.

Biography :

Cecaro Massimo achieved a Masters’ degree in Veterinary Medicine and specialization in the field of Public Health and Preventive Medicine. He currently holds the
position of General Secretary for National Association of Medical Press (ASMI). He is a resident member of MJA Medical Journalists’ Association (London). He has
been invited as Keynote speaker, mentor, chairman, Honorable Guest at International events in the field of Public Health and Safety in Canada, USA, Europe and
Asia. He is also Director in Italy of a prestigious Educational Centre for work safety and public health. He is actively involved in International projects to improve the
role of mass-media in medical sciences and awarded in Philadelphia, Valencia and Las Vegas with international special recognitions. He is serving as an Editorial
Member of several reputed journals, and Editor-in-Chief in the “Occupational Medicine & Health Affairs” and in “Journal of Mass Communication & Journalism”. He
is Founding Editor in Chief of “Journal of Occupational Health & Research”. He is OCM of several international conferences in US and in Europe.