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Research Article - (2016) Volume 4, Issue 2

Asymmetric Demand Patterns for Products with Added Nutritional Benefits and Products without Nutritional Benefits

Ji (Karena) Yan¹^*, Kun Tian², Saeed Heravi³ and Peter Morgan³: ¹Mill Hill Lane, Durham University Business School, DL1 3LB, UK; ²Xiangtan University Business School, XiangTan University, 411105, China; ³Column Drive, Cardiff University Business School, CF10 3EU, UK

^*Corresponding Author: