Rupini RV

Rupini RV

Rupini RV Research Scholar, PSG Institute of Management PB No: 1668, Peelamedu Coimbatore-641004, Tamilnadu, India Tel: 91999466339 E-mail: rupini@psgim.ac.in

Biography
Rupini RV is a Research Scholar, PSG Institute of Management. Rupini RV is the Editorial Board Member of many peer reviewed journals and his area of expertise, as an Research Scholar credits him with many publications in national and international journals. She is committed to highest standards of excellence and it proves through his co-authorship of many books.
Research Interest
Sensory Branding; Senses; Perception; Emotion; Point of sales; Purchase; Multi-sensory experience