Nandagopal R

Nandagopal R

PSG Institute of Management, Coimbatore, Tamilnadu, India

Biography
Nandagopal R is the Editorial Board Member of many peer reviewed journals and her area of expertise, as a Research Scholar credits his with many publications in national and international journals.
Research Interest
Sensory Branding; Senses; Perception; Emotion; Point of sales; Purchase; Multi-sensory experience