Journal of Socialomics

Abstract

The Possibility of Practicing the Role of Online Public Opinion Monitoring Interns and Gatekeeping

Li Li*

Diverse risky public opinions emerge on news websites and social media and pose a great challenge to public opinion monitoring and early warning. Previous studies have paid little attention to the role of opinion monitoring interns as a gatekeeper and have explored in depth the mechanisms and principles of how opinion monitoring interns can realize the monitoring and early warning of public opinion. The answer to this question is not only of theoretical significance but also in the context of machine algorithm driven and automated monitoring, this paper, based on indepth interviews and participatory observation, focuses on the group of public opinion monitoring interns and studies the role of the public opinion monitoring interns and their behaviors to explore the important influencing mechanisms and motives that enable interns to undertake the work of monitoring public opinion on the Internet. Our study shows that the interns learn their roles through training and guidance from the organization, reasonable task allocation and other behaviors and that they can find out the public opinion, study the public opinion and deal with the public opinion in their role practice, which explains the possibility for the interns to take up the work of public opinion monitoring. On the one hand, at the individual level, interns find relevant internships to enrich their personal curriculum vitae and under the learning and accumulation of work experience, interns gradually become familiar with the backstage monitoring and warning rules of public opinion monitoring and warning and the management system of the editorial department; on the other hand, at the organizational level, the incentive mechanism of the enterprise and the feedback mechanism of the interns bring positive benefits to internships and the close integration of the individual and the editorial department together promotes the improvement of the opinion monitoring system and the realization of this kind of work in the field of public opinion monitoring. The close integration of individuals and the editorial department jointly promotes the improvement of the public opinion monitoring system and jointly realizes that under the means of public opinion early warning and gate-keeping that combines manual and machine monitoring, the public opinion editorial department plays a role of gate-keeping and synergy in stifling the waves of public opinion at the "end of the blue weeds" to prevent the rapid fermentation of public opinion.

Published Date: 2025-03-20; Received Date: 2024-04-07