This is a commentary based on “The wow factor as a determinant of funding for disorders of the skin” Ryan 2015 published in Medical Military Research. It emphasises skincare for all practiced by all professions attending a failing skin. The functions of the skin are barrier, thermoregulation, sensory and communication. Community Dermatology is a branch of Dermatology seeking many partners focusing on low technology self help and repair of absent skin. It flourishes where there is altruism and both an attitude and technologies of caring.