Christina S. Giotsa*, Eleni C. Georgiadi, Skoura A.L and Paraskevi Kotsi
Voluntary blood donation constitutes a cornerstone of public health, ensuring the availability of blood for transfusions and emergency situations. The aim of the present study was to investigate the motivations and barriers associated with participation in blood donation among the population of Thessaly, as well as to utilize these findings for the design of targeted awareness campaigns. The study was based on a quantitative research design with a sample of 593 participants who completed a 23-item questionnaire. Data were analyzed using descriptive statistics and chi-square (Χ²) correlation tests. Results indicated that 60% of donors began donating between the ages of 18 and 24, highlighting the importance of early involvement in cultivating a stable blood donation culture. The predominant motivation was altruism (57%), while the main barriers identified were lack of time and difficulties in accessibility. Statistically significant associations were found between age and motivation (p=0.0112), and between initial motivation and current donation frequency (p=0.0299). The findings underscore the need for targeted interventions, particularly toward younger individuals, through educational programs, university-based initiatives, and collaboration with local institutions. Furthermore, improving accessibility and strengthening public information emerge as central strategies for the sustainable enhancement of the blood donation culture in Thessaly.
Published Date: 2026-06-08; Received Date: 2026-05-08